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Chinese Medicine APP

中医来咯APP

项目背景:
【中医来咯】是一个可信赖的大型中医医生集团,专业且具有亲和力,对病人关心,问询细心且具有系统,为病人着想,及时且确切的解决病人问题,可以与其长期合作管理自身身体健康。

最终收获:
客户的诉求是打破传统中医的古板形象,融入年轻活泼的动力,拉近中医的亲切距离。我们通过对传统中医的提炼,在主色调上面采用了赭石和朱砂两者坐搭配,够跳跃有能体现传统国风的感受,在icon的设计上面我们把中医的代表形象圆润化,增强亲和力,在部分视觉上也加入了插画的灵动元素。

在交互环节的设计过程中,我们尽量把每一个使用环节都还原到人们的日常生活中去,确保产品上线后的实用性和可用性。在未来,中医来咯的移动业务会围绕着用户场景去做更多多元化的尝试,减少渠道间的体验差别,为每一个客户的需求积累提供更加流畅和便捷的个性化体验。

EN:

APP-中医来咯Chinese medicine came, is a reliable large-scale Chinese medicine doctor group, professional and has affinity, patient care, careful and systematic, for the sake of patients, timely and accurate solution to the patient problem, with its long-term cooperation to manage their own Healthy body.

 

Customer’s appeal is to break the traditional Chinese medicine’s old-fashioned image, into the young and lively power, closer to the intimate distance of Chinese medicine. We through the traditional Chinese medicine refining, in the main colors above the use of ocher and cinnabar sitting with the two, enough to jump to reflect the traditional style of the feelings of the design of the icon above the representative of the image of Chinese medicine, enhance the affinity, In part of the visual also joined the illustrations of the Smart elements.
In the interactive process of the design process, we try to put every use of the links are restored to people’s daily lives to ensure that the product on-line after the practicality and availability. In the future, Chinese medicine to slightly mobile business around the user scene to do more diversified attempts to reduce the difference between the experience of channels for each customer needs to provide a more smooth and convenient personalized experience.
创意:YNC/Olivia
设计执行:YNC
插画: chill
原型图:CXY

 

Role

Art Direction,  Interactive Design ,UI/UX,  APP

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