创意：muthink / YNC
设计执行：YNC / chill
Yunya Children’s Apparel is a brand engaged in the development of children’s underwear products in Wuxi. From product design to production, we strive to create a comfortable children’s wear brand.
This customer is more interesting, she has a certain understanding of the design, before commissioning us, she has designed the brand logo. And showed us their manuscripts. After communication, we got the current direction. Starting from the brand’s English cloudbud. We incorporate the shapes of “clouds” and “buds” in the brand cloud into English design. The whole color is used in a color scheme to make the brand more lively and highlight the vitality of children’s attributes. In the cartoon image, we combine it into the shape of a rabbit by combining the shape of the cloud and the leaf bud. We call it a cloud bud rabbit. Lively and cute meets the brand tonality.
Art Direction, Branding