品牌包装升级

Little one萌小丸

“萌小丸LittleOne”是一位妈妈为自己女儿创立的品牌,跟天下所有妈妈一样想把最好的给到自己的孩子。这是我们SUMVISUAL最近接到的一个很有意义的项目,我们对她进行了品牌重塑及包装升级。

“LittleOne” is a brand created by a mother for her daughter. Like all mothers in the world, she wants to give the best to her children. This is a very meaningful project that we recently received from SUMVISUAL. We have rebranded and upgraded her.

 

Role

Branding, Identity,Package Design

这位创始人妈妈在亲历了女儿出生到成长的过程,熟知了宝宝在成长中的所需,深知宝宝需要的营养“秘方”,知道不同阶段的宝宝该吃哪些辅食?甚至自己深度学习制作了无添加又健康的辅食。为了让女儿能吸收更好的营养,不知不觉成了一位”专家“。同时也建立起了“萌小丸LittleOne”——高端婴儿辅食品牌。

 

The founder’s mother experienced the birth of her daughter and grew up. She is familiar with the baby’s growing needs. She knows the nutritional “secret recipe” that the baby needs. What kind of complementary food should the baby eat at different stages? Even deep learning has produced a complementary and healthy complementary food. In order to allow her daughter to absorb better nutrition, she became an “expert” unconsciously. At the same time, it has also established “Meng Xiaomao LittleOne” – a high-end baby food brand.

品牌优势

拥有最顶级的生鲜食材,让的产品本身充满自信。用真正的高品质赢得万千美妈的信赖。

BRAND ADVANTAGES
With the best fresh ingredients, the product itself is full of confidence. Win the trust of thousands of beautiful mothers with true high quality.

品牌背景

LITTLE ONE 是新时代高端辅食品牌,目的是“做最专业的宝宝辅食,轻松解决新手妈妈的辅食难题并给予各个年龄层孩子的营养所需。

BRAND HISTORY

LITTLE ONE is a high-end complementary food brand, which aims to “make the most professional baby food supplement, easily solve the problem of complementary food for novice mothers and provide nutrition for children of all ages.

品牌诉求

对于萌小丸Little one来说,打造品牌概念化是首要目的,如何提升品牌特征是客户想要解决的问题。

The solution

品牌解决方案

Little one

专注宝宝辅食

确立品牌以高端辅助定位后,我们首先着手于提炼品牌化特征符号,将原始的素色包装优化成跳跃活泼的色彩形象,通过改变原来写实化的娃娃头像,将其简化成一个卡通符号,并延展了可爱、呆萌的特性,使得整体的造型圆形化,让得品牌形象更加贴合品牌名称“萌小丸”。

在产品包装上,这次品牌主打的是宝宝米,一共六种口味的有色米是这次产品的特征,为了不模糊每个单品的界线,我们在包装设计上做了单独的视觉图形搭配六彩米的概念,使单品各能独立出来。

在米的承载上,采用了纽盖罐装形式,方便二次使用。产品量级推出了4罐和6罐两种,在包装形式上采用了套盒及礼盒的方式来区分,适用于不同的需求场景。

品牌打造上,我们提出“给最好的你”,从原材料的选拔,到得心应手的制作,“把最好的给孩子是每一个妈妈的心愿”。

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